![]() There’s been “little overlap” between Group Nine and Vox Media’s “key” advertisers, according to Johnson. The team that works on branded audio has doubled in size in the last year. The Vox Media Podcast Network has over 200 shows. A Vox Media spokesperson declined to share how this compares to the year prior. Vox Creative has worked with around 300 advertisers in custom audio ads in the last year, and 70% of those brands have spent across multiple podcasts, according to Johnson. A brand that may have had success with video before is now saying, ‘We’ll come back and do video and we’ll try audio as well.’ So not only are we up-leveling our native audio clients, but we’re also getting yield from across Vox Creative,” Subramanian said. In addition to the kit, the Sounders also released an accompanying “lifestyle” line that includes a bomber jacket, two scarves and several sweatshirts.“We have each of these tools in our kit so we can point them to an opportunity to up-level, or a different thing that they haven’t seen before within the toolkit. During the USL era, the Sounders used red jerseys in at least two seasons. The red, black and yellow colors are a notable departure from previous Sounders kits in the MLS era, but is not entirely new to the organization. “It was an honor for the club to work hand-in-hand with Shannon Lee, the Bruce Lee Family Company and the Bruce Lee Foundation to develop such a beautiful and distinctive tribute to their beloved family member, and Sounders FC is looking forward to furthering deliberate work in the community to bring Bruce’s story and teachings to life.” “This uniform is a completely unique look for the club and one that we are proud to put on the pitch, promoting the inspiring life and teachings of Bruce Lee,” Sounders majority owner Adrian Hanauer said in a team release. He apparently considered Seattle home and opened his first martial arts studio here. Lee was born in San Francisco and raised in Hong Kong, but moved to Seattle to finish high school and then attended the University of Washington, where he met his wife Linda. And so, it feels fortuitous to come together with the Sounders to represent him not only as the Dragon he was, but also reflect him more deeply within the community that helped to shape him so fundamentally.” “My father has a deep and dear history with Seattle as a place of learning, teaching, friendship, growth, inspiration, love and ultimately rest. “I am so honored that the Sounders wanted to create this kit around my father’s legacy and that it’s not just a kit but a whole collaboration that includes community impact and true legacy,” Shannon said in a release. In addition to its $50,000 investment, the Sounders are also committing to build a mini pitch in 2024 celebrating Lee’s teachings, in collaboration with the Bruce Lee Foundation and Wing Luke Museum. The funds will be earmarked for youth programming and a curriculum that emphasizes Lee’s teachings as they relate to soccer, movement and art, as well as expanding opportunities for youth programs and experiences that share Lee’s teachings across Washington State. Similar to the Jimi Hendrix Kit that this one replaces, up to $50,000 of proceeds from the first 30 days of sales will be donated to the Bruce Lee Foundation and Seattle’s Wing Luke Museum of the Asian Pacific American Experience. ![]() The kit was developed in collaboration with Lee’s daughter, Shannon, and the Bruce Lee Foundation. The scale pattern is apparently hand-drawn, and it includes other bespoke details like Bruce Lee’s signature as the jock tag and his “core symbol” on the back of the neck. This is hardly the first soccer kit to make use of the Chinese dragon, but the presentation, which focuses more on its scales and body than the head, does appear to be unique in the soccer world. The kit’s unveiling coincides with the 50th anniversary of both Lee’s death and the release of “Enter the Dragon,” considered to be one of the greatest martial arts films ever made. Just like Bruce, Seattle is defined by duality.įeaturing Han Eckelberg (Mak Fai Kung Fu Dragon & Lion Dance Association) /2FgcHbIVRC- Seattle Sounders FC February 15, 2023 ![]()
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