![]() ![]() As a result, Pepsi-Cola became the primary competitor to Coca-Cola. Under his management, sales tripled between 19. Under his leadership, the company launched massive advertising campaigns and sales promotions, resulting in an incredible 11-fold increase in net earnings during the 1950s. In a five-year span, Alfred helped steer profits up 112% comparable to Coca-Cola which had only climbed 28%. In 1949, Alfred Steele took over as president, and later in 1950, he became CEO, appointing Herbert L. īy 1950, Pepsi's earnings had dropped 78%. Later, he was the vice president of marketing for The Coca-Cola Company. The loan was repaid in full in 1958.Īlfred Steele first worked for the Chicago Tribune, Standard Oil of Indiana, and D'arcy Advertising Company. The apartment was paid for by Pepsi-Cola company as a loan with 6% interest while renovations took place. The apartment was decorated by Crawford’s close friend and interior designer William Haines, totaling an extra $80,000.00 USD ($840,000.00 USD adjusted for inflation in 2023). Construction took a year to complete and cost $387,011.65 USD in 1958 ($4.06 million USD adjusted for inflation in 2023 ). Broadway columnists dubbed it "Taj Joan." While work was being completed, they stayed at the Waldorf Astoria Hotel, if Steele wasn't busy traveling for Pepsi. In 1956, the couple decided to move to New York, purchasing and merging two top-floor apartments at 2 East 70th Street into a spacious family penthouse featuring eight rooms (previously eight-teen in the two apartments) with many featuring Central Park views. And I did - for a little while - with Alfred,” said Joan Crawford after his death, “I’ll always treasure our brief time together.” “I thought I could be different, that I could have it all. Crawford would remain on the board of directors of the Pepsi-Cola Company until 1973. In her later career, product placement for Pepsi was included in several films, including Strait-Jacket (1964) and Berserk! (1967). Barnet, Steele's handpicked successor as chairman and CEO, appointed Crawford to the board of directors after his death. Joan Crawford with their adopted twins Cathy and Cynthia "Cindy" The twins grew closer to Steele, being listed as Cathy Crawford's father in her obituary in 2020. The family would be seen together at events throughout the marriage and go on vacation together. He also took on the father role of her four adopted children, Christina, Christopher, and twins Cathy and Cynthia "Cindy". They married spontaneously on May 10, 1955, at the Flamingo Hotel in Las Vegas at 2:10 am by Judge John Mendoza with close friends and business associates. Steele’s third wife was American film actress Joan Crawford - he was her fourth husband. His son would go on to marry a woman named Madeline Spence Haldeman in Montana. ![]() He would later remarry Lillian Nelson in 1946 and they had a son named Alfred Nelson Steele in 1949. ![]() They had one child named Sally Ostin Steele but divorced in 1945. His first marriage was to Marjorie Mabel Garvey on December 17, 1924, in Cook County, Illinois. Steele graduated from Northwestern University in 1923, where he played football, and became an ad executive after college. His middle name "Nu" was an homage to his father's fraternity " Sigma Nu". He was the son of Edgar Alfred Steele, a teacher, and his wife Fannie Bartrem. Crawford and Steele’s ashes are interred together at Ferncliff Cemetery in Hartsdale, New York.Alfred Nu Steele (Ap– April 19, 1959) was an American soft drink businessman most known for being the CEO of Pepsi-Cola Company from 1950 until his sudden death in 1959.Īlfred Nu Steele was born on April 25, 1901, in Nashville, Tennessee. Yikes! In 1959, Joan Crawford was elected to fill Alfred Steele’s vacancy on the Pepsi-Co board of directors, a spot she held until she was forced out in 1973. “There was no autopsy,” added Christina, austerely. She was implying Joan was a real-life villainess fresh out of the type of film noir Joan often played the heroine of. “I know what Mommie was capable of in a state of rage.”Įek. “I didn’t believe it was an accident,” she asserts, knowingly. In the doc, Tina describes how Steele was found dead at the bottom of the grand stairway in the house. In the past, Crawford has hinted that her mother killed her last husband, Pepsi-Cola CEO Alfred Steele, but now she’s pretty much coming right out and alleging it rather bluntly.Īnd what she said effectively wiped away what all the apologists have conjectured for years-that mommie merely drove Steele to a heart attack by making him batty and anxious. Village Voice columnist Michael Musto went to see a preview of Christina Crawford’s off-Broadway show, Surviving Mommie Dearest, a documentary screening followed by a Q&A with audience members. ![]()
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